lifestyle wear for those who ride
Creature Of The Wheel™ (COTW) was born out of a my own personal passion for cycling and what it has meant to me both spiritually and creatively. I am a graphic designer by trade so the creation of lifestyle wear and merch that others can wear or show proudly appealed to me a great deal. People ask me if they are supposed to be a serious hobbyist or even a professional to enjoy COTW gear - that couldn't be further from the truth.
Whether you ride or drive everyday or simply use your wheels to go from point A to point B you can always be a Creature Of The Wheel. A wheel is so simple yet so powerful - wheels belong to everyone of every race, creed, gender or religion. We are all #COTW.